Psychology Today vs Zocdoc (2026): Flat Monthly Fee vs Pay-Per-Booking
Psychology Today’s flat monthly directory membership compared with Zocdoc’s and Klarity’s pay-per-booking models for therapists and small practices: published costs, how each bills you, and a break-even check. Marketing and admin only.
Key takeaways
- Psychology Today is a flat $29.95/mo membership with no contract (vendor join page). The cost is the same whether your profile brings no inquiries or many, and patients contact you rather than booking straight into your calendar.
- Zocdoc’s help center said (checked 2026-10-19) that it charges a one-time fee for each new-patient booking made through its Marketplace, charged at booking even if the patient does not show, and that the fee varies by specialty and location and is not published; there is no subscription.
- Klarity also charges per new-patient booking with no subscription; its per-booking fee is not published (vendor site, checked 2026-10-18). Its BAA is unverified.
- Break-even check: once you have a quoted per-booking fee, divide $29.95 by it. If you expect more new patients from the directory than that each month, the flat fee costs less; fewer, and pay-per-booking costs less.
- Psychology Today inquiries are not bookings: not every inquiry becomes a booked new patient, so count the patients you actually book from the directory, not the inquiries.
- BAA status: a public directory profile is marketing, so keep patient information out of public fields. No public BAA found for Zocdoc or Klarity; ask each vendor before connecting an EHR or messaging patients through the platform.
Monthly cost: flat fee vs pay-per-booking
| How you pay | Monthly cost | |
|---|---|---|
| Psychology Today | Flat membership | $29.95 ($359.40 a year), whatever the number of inquiries |
| Zocdoc | Per new-patient Marketplace booking (Zocdoc’s help center said, checked 2026-10-19) | New-patient bookings × your quoted fee (not published) unverified fee |
| Klarity | Per new-patient booking (vendor site, checked 2026-10-18) | New-patient bookings × your quoted fee (not published) unverified fee |
Break-even new patients per month = $29.95 ÷ your quoted per-booking fee. If you expect more new patients from the directory than that each month, the flat fee costs less. Psychology Today inquiries do not all become booked patients. We do not publish an estimated fee because the vendors do not.
 Psychology Today Directory | ZZocdoc |  Klarity Health | |
|---|---|---|---|
| Pricing model | Fixed $29.95/mo membership, no contracts, cancel anytime (vendor join page) | Zocdoc’s help center said (checked 2026-10-19): pay per new-patient booking – a one-time fee for each first booking made through the Zocdoc Marketplace, charged at booking even if the patient no-shows; the fee varies by specialty and location and is not published. No subscription or upfront fees; existing-patient bookings and bookings through your Book Online button or Google Business Profile are free | Pay per new-patient booking; no subscription; per-booking fee not published (vendor site, checked 2026-10-18) |
| HIPAA BAA | N/A – public info only | unverified – No public BAA found; ask Zocdoc. | unverified – no public BAA page found; ask Klarity before sharing patient information through the platform |
| Last checked | · source | · source | · source |
| Next step | Full listing Visit site ↗ | Full listing Visit site ↗ | Full listing Visit site ↗ |
Weighing a switch? Zocdoc alternatives · all alternatives
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Frequently asked questions
Which is cheaper, Psychology Today or Zocdoc?
It depends on volume. Psychology Today is a flat $29.95/mo. Zocdoc’s help center said (checked 2026-10-19) that it charges per new-patient booking and does not publish the fee, so get your quote and divide $29.95 by it. If you expect more new patients from the directory than that each month, the flat fee costs less. Not every Psychology Today inquiry becomes a booked patient, so count booked patients, not inquiries.
Does Zocdoc charge for no-shows?
Zocdoc’s help center said (checked 2026-10-19) that the booking fee is charged at booking, even if the patient does not show.
Are existing-patient bookings charged on Zocdoc?
Zocdoc’s help center said (checked 2026-10-19) that existing-patient bookings, and bookings through your own Book Online button or Google Business Profile, are not charged.
Do Zocdoc and Klarity sign a BAA?
No public BAA found for either; ask Zocdoc and Klarity before connecting your EHR or messaging patients through the platform.
Disclaimer: This site covers administrative and operational workflows only. It is not clinical, legal, or compliance advice. Pricing and plan details come from vendor sites or third-party reviews as of the date shown and can change – confirm directly with each vendor and your compliance advisor before using any tool with protected health information.